Primary crest
The crest used in the site footer and as the site favicon and Apple touch icon.
pence-crest-v2.png · PNG, 247 × 300
PenceCorp
Brand Kit
PenceCorp is David Pence's Puerto Rico-based holding and parent brand — nearshore staffing holdings under TeamCadre, and brands and intellectual property under Business Effective LLC. This page is the official brand kit for partners and press.
Logos
The PenceCorp logo is the Pence family coat of arms. Download the files below; the primary crest is the version used in the site footer and as the favicon.
Full coat of arms
The full coat of arms shown in the navigation crest panel.
pence-arms-official.jpg · JPEG, 700 × 1111
Earlier crest
An earlier version of the crest, kept in the site assets.
pence-crest.png · PNG, 247 × 392
Shield mark
A simplified shield from the Pence arms: a gold border, a white field and three black roundels.
pence-shield.svg · SVG, viewBox 100 × 120
These are the only PenceCorp logo files in the project. There are no separate dark or light variants — use the crest or shield as supplied, with clear space on all sides.
Colors
The site's brand colors, sampled from the CSS tokens in src/index.css (:root). The stylesheet stores them as HSL; the HEX and RGB values below are converted from those HSL values.
| Swatch | Name | HEX | RGB | CSS token |
|---|---|---|---|---|
| Primary gold | #F59F0A | rgb(245, 159, 10) | --primary / --ring | |
| Background | #090C15 | rgb(9, 12, 21) | --background / --primary-foreground | |
| Card | #0F1729 | rgb(15, 23, 41) | --card / --popover | |
| Foreground | #F8FAFC | rgb(248, 250, 252) | --foreground / --card-foreground | |
| Border | #1F2937 | rgb(31, 41, 55) | --border / --input | |
| Secondary | #1D283A | rgb(29, 40, 58) | --secondary / --muted / --accent | |
| Muted text | #94A3B8 | rgb(148, 163, 184) | --muted-foreground | |
| Destructive | #7F1D1D | rgb(127, 29, 29) | --destructive |
Typography
The site's fonts are defined in src/index.css. The body and headings use the sans family; the serif and mono families are defined in the same stylesheet.
Plus Jakarta Sans — primary sans-serif
Loaded from Google Fonts in weights 300–800 (--app-font-sans / --font-sans). Used for the body text and headings across the site.
PenceCorp — Brand Kit
Georgia, serif — serif
The serif family defined in the stylesheet (--app-font-serif / --font-serif).
PenceCorp — Brand Kit
Menlo, monospace — monospace
The monospace family defined in the stylesheet (--app-font-mono / --font-mono), used for small labels and code-like text.
PenceCorp — Brand Kit
Portfolio brands
- TeamCadre — teamcadre.com
- TaxStaff — taxstaff.com
- PropertyStaff — propertystaff.com
- Business Effective — businesseffective.com
- PureGameJoy — puregamejoy.com
- LiquorSage — liquorsage.com
- Luxury Charter Escape — luxurycharterescape.com
Usage rules
Do not alter, recolor or stretch the logo. Give it clear space on all sides. For co-branding or press use beyond this kit, ask first.
Brand and licensing inquiries: via businesseffective.com for Business Effective brands; this site's contact route for PenceCorp.